HCJ2023, one of the largest exhibitions for the hospitality, food service and catering industry, was held at Tokyo Big Sight, and was organized by the Japan Management Association (JMA). Under the slogan of ‘Survive the New Normal Era!’, the expo took place from February 7 to 10 and attracted more than 46,000 visitors. HCJ comprises three exhibitions: Hoteres Japan, Caterex Japan, and Japan Food Service Equipment Show. Although the hospitality and food industry is in a challenging business situation, there is a growing movement to secure sales by reviewing management strategies and developing new businesses.