Cubigel Compressors of Huayi Group, a Spain-based global leading compressor manufacturer, released a new brand positioning strategy titled ‘Cooling Expert+ for the Commercial Refrigeration Industry’ in commemoration of its 60th anniversary, on June 28, 2022, during Mostra Convegno Expocomfort (MCE) held in Milan, Italy.
This strategy strengthens the Cubigel Compressors brand positioning and image, focusing on Expert+ to fully sublimate the positioning of the expert with a 60-year heritage in the refrigeration industry and as a provider of world-leading overall solutions for the whole industry.