IFA 2020, a trade show for consumer electronics and home appliances, was held as a Special Edition from September 3 to 7 at the Messe Berlin Exhibition Grounds in Germany, sending the message that ‘tech is back’ under the COVID-19 pandemic. This year’s IFA Berlin was a hybrid event: three days of keynotes, presentations, and product launches took place in person, under tight health and safety rules, and were augmented by IFA’s new virtual platform, IFA Xtended Space. IFA 2020 Special Edition also hosted Shift Mobility meets IFA Next, an innovation platform that brought together startups, innovators, and many companies shaping the future of mobility and everyday life. In addition, IFA Business, Retail and Meeting Lounges provided an opportunity for brands and retailers to meet and do business in a safe face-to-face environment.