Midea Pop-up Store à Paris: Technology Innovation Leads the New Trend of Green Life

Recently, Midea Group held a six-day pop-up event at La Samaritaine, the fashion landmark in Paris, France. The theme "Profitez de chaque instant" (Embrace every moment) brought Midea's HVAC products' idea of the comfortable urban lifestyle to French consumers. This flash event not only granted close interaction between Midea's HVAC and French consumers but also marked a significant milestone in Midea Group's internationalization and localization strategy.