LG’s Endangered Species Awareness Campaign Continues with the Bald Eagle

To celebrate Earth Day 2024, LG USA launched the LG Endangered Species Series, a 3D anamorphic experience featured on the company’s Times Square billboard in New York City. This digital out-of-home (OOH) campaign, set to run throughout 2024, aims to spotlight the world’s most vulnerable and endangered species, emphasizing the importance of protecting both endangered and recovered species. LG also seeks to inspire K-12 students to engage with conservation efforts through partnerships with Discovery Education and the National Wildlife Federation.