LG: Competing for Customers, ‘Service Olympics’ Around the World

Driven by its core value of ‘Uncompromising Customer Experience,’ LG prioritizes exceptional customer experience at every stage, from the product introduction to after-sales service.
 
Since 2002, LG has held the ‘Service Olympics’ to boost the professionalism of service managers in a world of fast-changing trends in home appliances. This internal program has become an integral part of the company, providing repair and customer service professionals an opportunity to share their technical expertise. 2018 marked the global expansion of the program, and the evaluation scope widened to cover customer interaction and consultation.