Panasonic Inside: Customer Experience Center Leads B2B Marketing and Innovation in Europe

The B2B segment is a key driver of Panasonic’s business in Europe, and is led by operating companies such as Panasonic Industry and Panasonic Connect. While Panasonic enjoys a strong reputation in Japan and Asia, in Europe it is primarily known for consumer products. The European region is also a highly complex market, consisting of many countries with unique cultures, languages, and business practices.