Kidde Taps into the Power of Music to Elevate Fire Safety Awareness with Its Cause For Alarm Campaign

Today, Kidde – a trusted leader in fire safety for more than 100 years – announced its second annual Cause For AlarmTM campaign. This campaign was created in response to the statistics that fatal house fires disproportionately affect some communities more than others. In fact, every day, at least one child dies from a home fire1. Kidde has teamed up with National PTA and Quarterback Kirk Cousins to help educate families and children on the importance of having working smoke alarms and practicing fire safety at home. To help children easily recall what to do in the event of a fire, the brand created a Cause For Alarm jingle, “Beeps That Last, Get Out Fast,” that will be shared nationally. Kidde is a part of Carrier Global Corporation (NYSE: CARR), global leader in intelligent climate and energy solutions.