PGI in Action: Panasonic Europe Sees Opportunity as Focus on Responsible Companies Increases

How should companies be perceived? Do consumers expect more from companies like Panasonic in exchange for showing interest in or aligning with what a company stands for? Today, consumers expect more from a company than just a reliable product or service. The concept of “social license to operate (SLO)” refers to society’s acceptance of a company’s overall business practices and operating procedures. Under this concept, companies are expected to act responsibly and be held accountable for what they do. For many, an SLO is closely related to sustainability, with many people consciously choosing companies that can offer sustainable products.