Bavaria alliance: drinktec and BrauBeviale join forces

The two most important international trade fairs for the beverage and liquid food industry will join forces to strengthen their positions in the world market. drinktec from Munich, the world's leading trade fair for the beverage and liquid food industry, and Nuremberg's BrauBeviale, the leading capital goods trade fair for the beverage industry in Europe, have joined forces to form the joint venture "YONTEX" as of 1 July 2023. The company is based in Nuremberg, and CEO will be Rolf M. Keller, previously divisional director at NürnbergMesse. Both trade fairs will continue to operate as independent brands, retain their names, and keep their events at the respective locations in Munich and Nuremberg, but under the shared umbrella of YONTEX. As a result of this step, Bavaria will become the preferred meeting place of the global beverage industry and creates synergies and added value for trade fair customers. Albert Füracker, Bavarian Minister of State for Finance and Homeland: “The collaboration between NürnbergMesse and Messe München in the field of beverage technology strengthens Bavaria's leading role in this trade fair segment worldwide!"