Ziehl-Abegg: Bold and Conscious in the Digital World of TikTok and ChatGPT
2023-07-07
The headquarters of Ziehl-Abegg in Künzelsau has transformed into a hotspot for digital innovations: 140 social media and marketing experts from 90 different German companies attended the two-day Social Media Days. Numerous expert presentations and interactive workshops addressed social media and artificial intelligence (AI), inspiring the integration of platforms like TikTok into marketing strategies to enhance brand awareness.
