[On the Job] Leveraging Innovation to Understand the Lifestyles of the Younger Generation

In this installment of On the Job, we go inside LG’s Home Appliance & Air Solution Design Lab and Air Science Lab to learn how the company is creating new customer value for the younger generation.

Young consumers, with their unique tastes and keen eye for design, are at the forefront of creating and embracing new lifestyle trends. To understand their sensibilities and satisfy the needs of this highly influential customer segment, home tech providers are rethinking their approach to product design and development.