Panasonic’s FUTURE LIFE FACTORY Will Present a Prototype in Collaboration with NIPPON TV R & D Lab at SXSW 2023

Tokyo, Japan – FUTURE LIFE FACTORY (hereinafter FLF), the Design Division of Panasonic Corporation, and NIPPON TV R & D Lab, the R & D team at Nippon Television Network Corporation (Below: NIPPON TV) have launched a joint creative project, GORAKURASHI*, to make the living space of the future enjoyable with the power of entertainment. We aim to create a living experience that improves family relationships and creates communication. At the South by Southwest 2023 Creative Industry Expo (Below: SXSW 2023) to be held in March 2023 in Austin, Texas, the United States of America, there will be a hands-on exhibition of the prototype of the HOUSE KEEPING CLUB, the result of the group’s activities, where chores become entertainment.