Humanizing Innovation for Tailored Solutions — Midea Accelerates the Localization Strategy in Australia

Australia's dedicated HVAC&R and building services trade exhibition ARBS was grandly opened at the Melbourne on August 16. About 30,000 visitors, mainly installers and builders from all over Australia visited the site.
Themed by "Midea is My Idea", Midea makes its debut at ARBS with its latest air solutions for a brand new promotion targeted at the Australian market. Midea GAIA split AC, the new split ducted system and the V8 VRF system, were officially launched. These products will serve as more tailored solutions for rooms, whole houses and buildings in Australia.