More than a Logo: Thinking about the Panasonic Brand
2022-07-20
In this interview, Tatsuya Fukuzawa, a former national volleyball player of Japan and a member of team Panasonic Panthers, spoke to Yoshihiro Morii, Executive Officer in charge of Brand and Communication Strategy at Panasonic Holdings Company, about the Group's brand strategy under the new operating company system launched in April 2022. Specifically, what is the current status of the Panasonic brand and what is its future role?
