Airedale: green is the colour of money – how to make a sustainability programme stick in manufacturing businesses

As an air conditioning manufacturer we definitely feel the weight of responsibility when it comes to sustainability. Historically, because of the energy and refrigerant gases used within air conditioning products, the HVAC industry has attracted attention. On top of this, manufacturing processes currently use roughly one-third of the world’s energy.
As a marketer I’m one of the people at the company taking a lead on sustainability as it’s my job to reshape that narrative and help steer the ship strategically, listening to our clients and what they want.