Comedian SAM Richardson stars as ‘chief idea officer’ in Midea’s U.S. brand launch campaign

Midea has launched its first U.S. brand campaign. The concept is centered on a fictional ‘Chief Idea Officer’ played by actor and comedian Sam Richardson of HBO’s “Veep” and Netflix's “The Afterparty”.
 
The campaign depicts how all of Midea’s surprisingly friendly innovations are solely attributed to ‘CIO’ Richardson, who appears in consumers’ homes, pointing out every Midea product as “My-Idea”.