Bitzer Expands Its Network of Authorized Retailers

Bitzer is launching a new authorized retailer network known as the Bitzer Authorized Network of Distributors (BAND) in order to strengthen its sales. Not only is Bitzer recognizing and strengthening its wholesaler structure, but it is also offering greater protection for partners and end-customers. The new sales concept is based on the fundamental concepts of trademark protection and protection against counterfeit products and product piracy, as well as quality and sustainability which are guiding principles at Bitzer. Over 40 retailers are already part of the BAND. In the future, they alone will be able to sell Bitzer products on the free market in the EMEA region. If the system proves successful, other regions will follow.