Consumers have fallen back in love with their freezers says new report
2022-02-20
The Frozen Food Report, released today, shows that retail frozen food sales have grown by 13.5%, compared to pre-pandemic levels, suggesting that consumers have truly fallen back in love with their freezers.The Report reveals that despite restaurants, cafes and pubs opening back up in April 2021 following over 12 months of restrictions, frozen sales have maintained their momentum.
The return to eating out has led to less frequent shops and smaller shopping baskets which has seen the year-on-year value growth of the frozen food market slow to 1.2%.