Increasing Awareness of Chilled U.S. Beef in Taiwan’s Retail Sector

Alternative cuts, ready-to-eat and vacuum skin packaged products are opportunities for U.S. beef to continue growing market share in Taiwan.
 
Even as the pandemic triggered a consumption shift away from the foodservice sector – the traditional destination for U.S. beef – the industry continues growing market share in Taiwan’s high-value, chilled beef import market. Through August, U.S. beef accounted for a record 81% share of Taiwan’s chilled beef imports by volume.