LG: From Brand Trust to Consumer Desire

Through its unending quest to bringing about innovations that better people’s lives, LG has won over the hearts of consumers all around the world, especially in India where the brand has been loved for more than two decades. Such loyalty was confirmed by research group TRA when it named LG India’s Most Trusted Brand for washing machines, refrigerators and TVs in 2020. This year, LG was elated to learn that Indian consumers had elevated their opinion of LG, naming it India’s Most Desired Brand in the TV, washing machine and refrigerator categories.