M&S HAS joined forces with the British frozen food federation (BFFF) to develop a new frozen food range

The move followed a ‘Meet The Buyer’ virtual event organised by the BFFF in May, which allowed the retailer to build new relationships with suppliers from all over the country.
 
M&S’s senior buyer Steven Brookes said the company was interested in growing its frozen food ranges as a way to encourage more customers to do their weekly shop at their foodhalls. “Working with the BFFF and its members has helped us to find new suppliers for our frozen range expansion, broadening choice for customers whilst still offering the M&S great quality and trusted value they know and love,”