Growth of the Italian frozen food market in 2020

According to the Italian Frozen Food Institute (IIAS), the frozen food market in Italy reached a market value of about 4.4 - 4.7 billion euros in 2020. The retail sector contributed to most of the growth, reaching 68.5% of the market value. Favoured by the restrictions related to COVID-19 pandemic, frozen food sales online also increased, a trend that IIAS believes will continue post-pandemic.