LG: virtual spaces offer a fun (and safe) way for brands to engage

While the trend toward online engagement was well underway long before the pandemic, social distancing has forced many companies to look at how they could further improve customer engagement in an era when physical trade shows and retail showrooms were off-limits or cancelled altogether. As a result, the move toward a more virtual world has accelerated for many companies, with its share of successes as well as disappointments.