Haier Reveals 170 Million Baht Plan for Smart Home Promotion

Zhang Zhenghui, president of Haier Electrical Appliances (Thailand), revealed that the company has put in place a marketing strategy in the second half of 2020 that includes: introducing new products, highlighting high-quality and aesthetic design, and promoting cutting-edge functions that differentiate themselves from competitors. Haier’s efforts were reported by Thansettakij Multimedia, a local commercial news media.