Haier Shows Strong Sales in Thailand

In the first half of 2020, as the COVID-19 pandemic spread all over the world, Southeast Asian countries have lowered their economic forecasts. Thailand suffered from the pandemic, and the home appliance industry showed a significant decline. According to GfK, its air conditioning market in the first half of this year shrank by nearly 13% year-on-year. Despite such severe conditions, Haier achieved year-on-year sales growth of over 30% during the period from January to July 2020, with its product and channel management, and adherence to its high-end product transformation strategy. Its air conditioner sales for the first seven months exceeded that of the whole year of 2019. As for online sales in particular, Haier ranked first in Thailand with a market share of 14.6%.