BFFF: Delivery – A Disruptive Technology
“I must give the British people a very simple instruction. You must stay at home”. With these words on 23 March, the Prime Minister ushered in the most far reaching behavioural change amongst the British people. The immediate reaction was concern over the necessities. Supermarkets were raided for food (and toilet rolls) and shelves were stripped bare. But another reaction was setting in beneath this raw demand for food and for some people that resolved itself into the question of how would they replace the meals that they were used to eating in restaurants? The infrastructure existed in the form of restaurant delivery. Up stepped Domino’s and other pizza chains who had developed their own technology to manage their order taking, pizza production, and delivery infrastructure.
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