LG signature illustrates the intersection of art and technology at London design festival

As a first time participant of London Design Festival, the team behind LG SIGNATURE wanted to clearly communicate the uncompromising design and advanced functionality behind the premium home appliance and consumer electronics brand and generate healthy, fun conversation in the process. For ten days before the festival, LG featured a 30-second promotional video for LG SIGNATURE on its outdoor billboards in Piccadilly Circus that reached more than million Londoners every day.