Midea Coolfree Aims at RMB 8 Billion Sales Revenue in 2019
2019-05-05
On March 27, Midea held a release ceremony in Beijing for its Coolfree brand air conditioners. Coolfree, a new brand launched by Midea’s residential air conditioner business department, aims to further capitalize on the growth potential of the residential air conditioner market by leveraging a multi-brand marketing strategy and segmented market positioning, while offering customers higher quality and distinctive feature products.
