Hisense

AC Markets in Japan and Europe Heat Up as Temperatures Soar

2018-09-20
Heat waves have turned up the temperature on room air conditioner (RAC) demand in Japan and Europe this summer. The summer RAC sales competition in 2018 has also seen the heat turned up with special demand. Japan posted solid growth in RAC demand in 2016 and 2017, and domestic RAC shipments in the first half of 2018 grew by 4.8% over the same period of the previous year. Then a heat wave visited Japan in July, which turned up the heat on the sales competition.
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