IFA 2018: Samsung Technology Brings ARt to Life
2018-09-08
What happens when analogue street art merges with the possibilities of the digital world? During IFA 2018, Samsung created exciting street art experiences under the motto “Do What You Can’t” in collaboration with artists ELLE, Pichiavo, Marion Mankey, Tape That, Uwe Henneken and Innerfields. IFA visitors and art fans alike could witness augmented reality (AR) technology transforming the artists’ work into interactive “street ARt” at five pop-up galleries (called “ARt Labs”) and public spaces around Berlin.
