JCI-日立

TCL Appoints Football Superstar Neymar Global Brand Ambassador

2018-04-28
On February 5, 2018 TCL announced that Neymar Jr., one of the world’s most influential and widely–recognized athletes, has been appointed as the company’s Global Brand Ambassador.
 
The exclusive partnership with Neymar Jr. is TCL’s latest initiative in an extensive program of premium sports sponsorships worldwide, which underpin the company’s goal to connect with its growing community and fulfilling its commitment to its global consumers.
 
The agreement will last for two years, during which time Neymar Jr. will appear on TCL TV and print commercials across its major businesses including TCL Multimedia, the group’s TV business, and household appliances. He will also participate in a series of high impact, global online and offline marketing campaigns for the brand.
 
The two parties will also join forces for charity. The deal with 26-year-old Brazilian football superstar Neymar Jr. is part of TCL’s global brand strategy and will help TCL embrace a wide audience of young sports fans worldwide and raise TCL’s global brand visibility.
 
Investment in sports and entertainment marketing activities is a major plank in TCL’s global business strategy.


TCL and Neymar Jr. made an agreement
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