GE Appliances Moves from ‘Branded House’ to ‘House of Brands’

GE Appliances, a Haier company, is making a bold and strategic move from a branded house to a house of brands, giving Monogram(R), GE Cafe(TM), GE(R), GE Profile(TM), Haier and Hotpoint their own identities among the owner segments they were crafted to serve.