Southeast Asia major domestic appliances segment generates US$3.4 billion in 1H13, says GfK

Consumers in the Southeast Asia region, which is made up largely of emerging markets, are hungry for large appliances such as air conditioners, refrigerators, washing machines and microwave ovens. GfK retail tracking of the major domestic appliances (MDA) segment reported soaring demand that boosted three out of four key segments by more than 20%.