Samsung, the Market Driven Company

Samsung Electronics’ air conditioner business has been moving ahead in global markets. Donghoon Shin, vice president of the Sales and Marketing Team, Digital Appliances, talked to JARN recently about the company’s developing air conditioner business in the markets of North America, Latin America, CIS, China, and India. Mr. Shin emphasized their operational system that integrates all company functions and Samsung’s strong aspiration to become the market leader.