AC demand will dip by 25%: ASSOCHAM

New Delhi, Apr 18 (IBNS) Due to new energy efficient norms and hike in excise duty, the Air Conditioner (AC) industry will witness a drop of 25% of sales this season as air-conditioner makers have already increased their prices by 20-25% to pass on the burden to end consumers, apex industry body ASSOCHAM said on Wednesday.