Could Quirky Acquire GE Appliances?
2014-08-25
Consider two companies. Quirky is a 5-year-old "invention company," with an under-30 CEO and an unproven business model of crowdsourced product development. GE Appliances is a U.S. manufacturing institution, founded by Thomas Edison, with more than 130 years of history, and with a production legacy of tens of millions of appliances.