Home Appliance Channels See Intensified Diversion

Traditional e-commerce, which has enjoyed continuous growth in the past, has suffered a decrease this year. According to AVC statistics, China’s online home appliances retail sales value dropped by 5.3% year on year during the first half of the year, which was the first year-onyear decrease for the online market in recent years; the offline home appliances retail sales value also fell by over 10%.