Can Personalized Nutrition Overcome Its Massive Obstacles to Play an Integral Role in Health?

The global healthcare industry is under pressure to reduce rising costs and the prevalence of chronic diseases, with personalized nutrition in focus. In its latest report, “Finding Business Success in Personalized Nutrition”, Lux Research outlines its “four P” framework for constructing a winning strategy: price, product, people, and partnerships. The report details why multiple high-profile companies have failed in the personalized nutrition space, and what is necessary for businesses to succeed.