AHR 2019 Session: Low Cost Leads are Hurting Your Business

"Low Cost Leads are Hurting Your Business" was a free session presented by Erik Wytrwal under the sponsorship of Women in HVACR at AHR Expo 2019. Wytrwal is a consultant with Stochartic Marketing, a data analytics company designed specifically with HVACR and plumbing contractors in mind. ("Stochartic" means "to aim with precision.")