Hitachi Taking Offensive Tack in Eco Cute Business

Hitachi Appliances aims to attain double-digit growth in its Eco Cute business in 2014 on a volume basis (number of units). The company intends to take the sales offensive using a differentiation strategy that emphasizes its models’ top-class energysaving performance as exemplified by winning the Energy Conservation Grand Prize in 2013 as well as their ability to use well water.