Playing catch-up

Panasonic has a long way to go in playing catch-up in market share. But the company believes it is off to a good start. For many of us the brand Panasonic conjures up images of batteries and home audio systems. This is precisely the perception that Panasonic wants to change. It now aspires to be a household brand that straddles most — if not all — segments of the consumer electronics industry in India.