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Haier: The World’s Most Pioneering Company of Our Times
2018/02/09
January 31, 2018
When we discuss progressive organizations, many think of high-tech start-ups in Silicon Valley. And some are surprised that we do not mention them more. Today they might get a bigger surprise: we will talk about a Chinese white goods manufacturer. Meet Haier.
 
No longer need we look west to Apple, Amazon or Google to learn about experiments and innovation in large corporations. Instead, we invite you to look east: and to Haier, specifically. Maybe they will become your benchmark. For us, they are the most pioneering corporation of our times.
 
Pioneers
 
Haier is the world’s #1 home appliance maker. It is also a Chinese colossus with over 70,000 employees. Even more notably, it’s also one of the most innovative companies in the world. We find this an interesting, even intriguing and very rare combination. It is time for a visit to China to uncover Haier’s secrets.
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