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4 CONTRIBUTIONS: 4.1 ITALY
2018/01/22
Reported by Centro Studi Galileo, Italy
During the first 10 months of 2017, the Italian air conditioner market showed an unexpected trend. Despite a very hot summer, the total volume of air conditioner sales decreased by about 10%, in comparison with the same periods of 2015 and 2016.
 
All interviewed operators and also the ANDEC and Assoclima associations agreed on this particular pattern: During the last months of 2016, many big sellers increased their purchases to the limit of their quotas and large inventories remained stored until the end of the year. For this reason, sales during the first 10 months of 2017 have proved to be lower than expected.
 
Actually, not all segments of the air conditioner market demonstrated the same trends. Let’s get into some depth.
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