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2.3 S.E. ASIA: Thailand
2018/01/21
Thailand is the third-largest air conditioner market in Southeast Asia, following Indonesia and Vietnam. Until 2016, the Thai air conditioner market continued to expand every year. In 2016, in particular, sales of air conditioners exploded due to the arrival of intense heat waves. In 2017, however, the RAC market is expected to drop by nearly 20% compared with 2016, because Thai RAC market has been sluggish during one-year mourning period for King Rama IX’s demise since October 2016, relatively cool days continued in April, and the rainy season occurred earlier than in 2016. Summer, which normally continues until the end of June, ended in the middle of May, making the RAC sales sea-son very short.
 
RAC demand in Thailand reached 1.3 million units with a 19.3% decrease year on year. And the market scale of PAC decreased to 101,000 units. In all, the Thai air conditioner market in 2017 reached 1.4 million units, a 19.3% decrease compared with 2016.
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