eJarn
Username/ID
Plear enter userid
Password      *Forgot Password?
Please enter password
GE Appliances Moves from ‘Branded House’ to ‘House of Brands’
2018/01/10
Appliance pioneer to preview new go-to-market strategy at Design & Construction Week(R) 2018
January 08, 2018
LOUISVILLE, Ky.--(BUSINESS WIRE)--GE Appliances, a Haier company, is making a bold and strategic move from a branded house to a house of brands, giving Monogram(R), GE Cafe(TM), GE(R), GE Profile(TM), Haier and Hotpoint their own identities among the owner segments they were crafted to serve. Consumers will see a shift to enhanced branding efforts throughout 2018, but the building and construction industry will get a preview of what’s to come at Design & Construction Week(R) in January.
 
 “Our commitment is to create ‘good things, for life,’” said Rick Hasselbeck, chief commercial officer, GE Appliances. “From the factory floor to the corner office, everything revolves around this promise to put the owner at the center of all that we do. At Design & Construction Week, you’ll see this in the way we market our brands, in each new feature and in the way our owners embrace and interact with every purposeful innovation we will bring to them.”
To view the complete content, please log in.
Username/ID
Plear enter userid
Password      *Forgot Password?
Plear enter password