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Sales of Home Appliances on Double 11 Day Expected to Rise
2017/12/26
Sales of home appliances on Double 11 Day always account for a large proportion of annual sales. Double 11 Day is an online shopping event in China on November 11, during which consumers can enjoy large discounts. Judging from the presale figures, a number of brands have achieved good results. It is predicted that promotional activities for Double 11 Day implemented by major e-commerce plat-forms will substantially boost sales of home appliances in the fourth quarter.
 
From January to September 2017, China’s home appliance market size surpassed RMB 600 billion (US$ 90 billion), a year-on-year increase of 13.7%. In terms of sales channels, total online sales were worth RMB 159 billion (US$ 24 billion) and total offline sales approached RMB 442 billion (US$ 67 billion).
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