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TCL Global Creative Projection Advertisements Debut in New York, Chinese Brand Shining in North America
2017/12/05

December 01, 2017
NEW YORK--(BUSINESS WIRE)--Recently, TCL has creatively introduced its latest flagship home appliances by projecting its brand advertisements on such landmarks as the Empire State Building and Brooklyn Bridge. At the same time, TCL global creative projection advertisements simultaneously appeared in Paris, London, Rome, Berlin and Sydney, shining on landmark buildings over there, including Berliner Museumsinsel and Moulin Rouge. In this creative projection, TCL not only demonstrated its latest home appliances, but also showed its brand style that is in line with the global technology, art and culture trends.

 In North America, TCL was named the fastest growing television brand in U.S. by local media for three years in a row. According to Q3 report of 2017, TCL’s sales in North America increased by 97.4% year on year. According to NPD’s latest market research data, TCL’s market share in North America surged from 10.4% in June to approximately 16.3% in August, ranking third in the market.

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