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Haier MEA Annual Summit Kicks off in Guangzhou
2017/11/23
On October 14, the 2017 Haier MEA Annual Summit kicked off in Guangzhou with ‘Brand leading, Cocreating and win-win’ as theme.
 
Business partners from nearly 30 countries in the Middle East and Africa (MEA) attended the summit, including those from Israel, Saudi Arabia, Morocco, and Egypt. The summit aims to promote the implementation of leading brand strategy in overseas markets in the MEA regions, releasing product strategy for 2018 and new products, as well as implementing the order budget for 2018.
 
During the period spanning January to September 2017, the company’s business performance improved by 30%, making it the No.1 brand in terms of market share in many MEA countries.
 
With its group company GE Appliances’ entrance into the MEA area, Haier realized double brand operation in these markets. It marks another milestone within Haier’s globalization strategy from single to multi-brand operation, which will better meet differentiated market demands and achieve greater performance. Before being put into production during the fourth quarter of 2017, GE Appliances’ air conditioner had already received orders worth tens of millions of dollars from six partners.
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