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Midea: Singles’ Day Sales up 70% Year-on-Year
2017/11/15
2017-11-14 MIB
November 11, known in China as Singles’ Day, has become an annual E-Commerce bonanza. Midea once again came out on top in the home appliances industry on all three of the biggest platforms, JD.com, T-Mall, and Suning.
 
Sales reached 4.5 billion RMB (US$677 million), a year-on-year increase of 70 percent. The Residential Air Conditioning Division pulled in 1.08 billion RMB, the Washing Machine Division earned 860 million RMB, and Kitchen Appliances made 660 million RMB.
 
Since September, the E-Commerce team has been working tirelessly with product divisions, Midea-owned Annto Logistics, and Midea Group to make the big day a success. Midea’s success was a herculean feat of logistics, marketing, brand building, and selling.
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